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53° Academy
More bookings, less admin, better ideas—together. 53° Academy is a free, no‑fluff space for experience businesses.
Built by operators with 20+ years in experiences
We’ve spent two decades running and growing experience businesses. Get practical playbooks, peer support, and industry‑specific tactics—free forever.
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Practical playbooks you can use this week
Step‑by‑step guides, templates, and checklists from the teams behind 53° and Live For Today. No jargon—just what to do, in what order, to move the needle now.
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Ask, share, and get straight‑to‑the‑point feedback
Connect with owners and managers running experiences like yours. Post questions, swap what’s working, and get candid, actionable advice without the noise.
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Tactics that boost bookings and calm your week
From pricing and group bookings to no‑show reduction, upsells, and more—get focused tools and examples tailored to the experience economy.
Small team. Big craft.
With decades spent building and growing businesses in the experience sector, we obsess over details so 53° feels obvious, responsive, and clear, especially when work gets complex.
Izak Jackson
Co-Founder & CTO
I've spent the past decade working as a full-stack digital marketer & web developer in the experience sector. I plan, build, & scale revenue‑driving web experiences across development, SEO, PPC, and lead gen–all data-driven with analytics.
Marc Wise
Co-Founder & CBO
For over 13 years I've led Live For Today—Yorkshire’s leading independent activity centres—growing to 4 sites plus off‑site adventures in the Yorkshire Dales. I'm passionate about business development, sales, and problem solving.
"We built 53° because we were tired of systems that felt like admin hell. Slow, complicated, ugly, and holding us back. Our systems should help us grow, not get in the way."
- Izak Jackson, Co-Founder and CTO